Japanese diesel engine manufacturer Yanmar has launched the Premium Brand Project aiming to raise awareness of the brand, which is mostly known for its farming equipment.
The project is headed by creative and art director Kashiwa Sato and includes a high performance speed boat, new concept model tractors designed by renowned automobile designer Ken Okuyama, and clothing collections for marine sports and agricultural activities designed by Naoki Takiwaza.
More information about the Premium Brand Project can be found on its dedicated website.
