Couleur Café by Carte Noire

Coffee brand Carte Noir has released a series of colour-coded videos documenting the making process of different desserts. Called Vert, Jaune and Rouge, the videos tie into growing consumer interest in 'going backstage', as explored in our trend report, Storytellers.

Trending Vending: Oreo's cookie creme printer at SXSW

Oreo's Trending Vending lounge is offering visitors the chance to specify their own free custom cookies at South By Southwest this week, by choosing from a selection of topics that are trending on Twitter.

Birdbnb: Airbnb's 50 most interesting homes turned into birdhouses

Restored '20s Sheep Wagon, Casper, Wyoming

Holiday rentals website Airbnb commissioned artists to recreate 50 of the most unusual properties on its site as birdhouses for its new campaign, Birdbnb.