Hermès' contemporary artisan since 1837 ad campaign is translated in
its windows this month, in a similar style to Neville
Johnson's display in July: black thread is looped and woven around strategically placed pins to
create a striking image against the white backdrop.
The threads form images of artisans at work, either cutting, sewing
and using tape measures or carving away using tools. Product is integrated into the display bringing the thread forms to
life. A bunch of scarves emerge from an artisan's hands, or jackets are
hooked over the faux corners of a series of stacked trunks.