Chigo: kids' lifestyle brand focus

Tuesday, 2 August 2011

Following our recent report on wooden toys for children, as seen at the Tokyo trade shows, WGSN-homebuildlife focuses on the unique Japanese brands which specialise in wooden toys for kids - beginning with Chigo.

Established in 2005, Chigo produces beautifully finished handmade wooden toys from locally sourced wood dyed with natural pigments. The use of chalky pastel shades in dripping paintwork adds a contemporary kick to the otherwise traditional aesthetic, and ties in with a wider trend emerging across interiors (subscribers, click here to read more).

WGSN-homebuildlife subscribers can view the full report, with our top three brands from this specialised area of the market, right here.