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| London Rain collection by Jo Malone |
Luxury fragrance brand Jo Malone has released a series of colognes designed to evoke the smell of London rain at different times of day. Ranging from the dewy freshness of a city park at dawn to an afternoon shower and evening downpour, the scents tie into the trend for region- and time-specific fragrances that we reported on in 2011.
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| London Rain collection by Jo Malone |
Dawn rain is represented with dewy angelica while a mid-morning shower is evoked using wisteria and violet. In the afternoon, white jasmine and mint reference a summer garden mid-shower. The evening downpour hitting the concrete streets of London is brought to life by black cedarwood and juniper.
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| The National Parks Fragrance Collection by Airwick |
Airwick UK has also announced a series of home fragrances inspired by a specific place, in this case focusing on the nation's best-known landscapes.
The National Parks Fragrance Collection celebrates the Yorkshire Dales with a scent of white roses and pink sweet pea; Exmoor with sea spray and ocean minerals; the Peak District with spring breeze and golden lily; and the Brecon Beacons with wild blossom and fresh mountain dew.
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| Virgin Islands fragrance by Airwick US |
Launched last summer, the US version of the collection evokes the experience of the Grand Canyon, Denali, Gulf Islands, Virgin Islands and Hawaii.
Tom Dixon's stand at Maison & Objet this season also had a focus on experiential scent, with four candles themed around the elements.
