MWV: Live from Luxepack New York 2013

Thursday 16 May 2013

MWV at Luxepack New York 2013
MeadWestvaco (MWV) showcased several of the key packaging trends to emerge from the 2013 Luxepack show, which ends today in New York.

MWV at Luxepack New York 2013

Lacquered black surfaces brought chic refinement to simple shapes, while boudoir stripes and hot pink text lent a seductive appeal to glass fragrance bottles. Gold shine was key for conveying accessible luxury to iconic brands. 

MWV at Luxepack New York 2013

Surface texture was an essential design element this year, lending a tactile experience to high end scents. Silver tops provided an icy finish to clear glass designs.

MWV at Luxepack New York 2013
Clean stripes in two-tone color combinations presented a fresh modern aesthetic. Laser cut-outs looked progressive against transparent glass bottles. Silver shine was used to great effect, providing contrast for modular designs.

A full report on Luxepack New York 2013 will be available for Homebuildlife subscribers next week.