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| MWV at Luxepack New York 2013 |
MeadWestvaco (
MWV) showcased several of the key packaging trends to emerge from the 2013
Luxepack show, which ends today in New York.
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| MWV at Luxepack New York 2013 |
Lacquered black surfaces brought chic refinement to simple shapes, while boudoir stripes and hot pink text lent a seductive appeal to glass fragrance bottles. Gold shine was key for conveying accessible luxury to iconic brands.
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| MWV at Luxepack New York 2013 |
Surface texture was an essential design element this year, lending a tactile experience to high end scents. Silver tops provided an icy finish to clear glass designs.
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| MWV at Luxepack New York 2013 |
Clean stripes in two-tone color combinations presented a fresh modern aesthetic. Laser cut-outs looked progressive against transparent glass bottles. Silver shine was used to great effect, providing contrast for modular designs.
A full report on Luxepack New York 2013 will be available for Homebuildlife subscribers next week.
