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Carnation Pink by Ellermann for Rupert Sanderson |
For the launch of British footwear designer
Rupert Sanderson’s latest shoe – designed exclusively for Asia and named after the city of Hong Kong – he collaborated with Hong Kong flower boutique,
Ellermann.
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Blue by Ellermann for Rupert Sanderson |
This is perhaps an unknown fact: every pair of Rupert Sanderson shoes
is named after an English daffodil taken from the
Classified
List of Daffodil Names published by the
Royal Horticultural Society. Therefore
a collaboration with a florist may not seem so unexpected after all!
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Burgundy by Ellermann for Rupert Sanderson |
The launch event was held at Ellermann’s Flower Boutique, where visitors had the opportunity to purchase one-of-a-kind floral creations inspired by the shoe styles.
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Black Python by Ellermann for Rupert Sanderson |
WGSN-homebuildlife subscribers can view other ideas inspired by the fashion industry
here.