Choccywoccydoodah: tongue-in-cheek treats

Tuesday, 15 May 2012

Eccentric British chocolate brand Choccywoccydoodah opened its first London branch last month, bringing its signature blend of kitsch humour to Carnaby Street after building up a loyal fanbase at its Brighton shop and cafe.

Founded 18 years ago, Choccywoccydoodah's Brighton store first opened as a cake shop, then added a bespoke cake-making service, and finally a cafe bar, which serves its cakes alongside rich hot chocolates, milkshakes and dipping pots. The London store continues the brand's interior theme of bold red and black decor, dark wood furniture and considered chaos.

WGSN-homebuildlife subscribers can read our full report here, and see our guide to the best US shops for sweets and treats here.