Target launches The Shops at Target

Thursday 12 January 2012

The Candy Store, San Francisco


Target has announced a new design program, The Shops at Target, an ongoing program where the American big box retailer partners directly with shop owners of speciality stores and boutiques to co-create affordable, limited-edition collections for Target stores worldwide. The first collections to launch the series will hit national Target stores on May 6, and will span five product categories including pet, home and candy.


Polka Dog Bakery, Boston
Privet House, Warren, Connecticut
The Candy Store, San Francisco

Target is launching the initiative with five different U.S. specialty stores: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster. The collections reflect each shop owner’s unique perspective, offering Target’s guests the opportunity to experience each shop’s distinct aesthetic simply by visiting their local Target store or Target.com. With prices ranging from $1 for a nail file to $159.99 for an online-only pouf for the home, the five collections total nearly 400 exclusive products.