London's V&A museum is the latest British institution to unveil its Christmas tree for this festive season - a large-scale sculpture designed by Studio Roso which is over 4 metres high and made of 3.3 miles of elastic cord.
Studio Roso explain that the geometric detailing of the tree is "inspired by the intricate craft of bobbin lacing, a technique often used in traditional Christmas decorations". The tree is the latest in a series of winter commissions by the museum.
See what the Design Museum's tree looks like here, and take a trip through the department store windows of London and New York here, and here.
WGSN-homebuildlife subscribers can see our 2011 Christmas directions confirmed here, and glimpse into Christmases 2012 and 2013. You can also see how the festive spirit is translated into London's retail interiors here.
