HBL Retail: MFI relaunches online

Wednesday, 30 November 2011

Laken bathroom collection by MFI
British furniture brand MFI relaunched as an online-only venture this morning, three years after its collapse. The new website hosts a 3000-piece collection of living, bedroom and bathroom furniture, and customers are being enticed back to the once-market leading brand with a 60% discount, in place until 12 December.

Barcelona collection by MFI
The extensive brand offer includes 24 living collections, 22 dining collections, 36 bedroom collections, 9 bathroom sets and 9 home office collections, ranging from traditional farmhouse-style kitchens to contemporary gloss black desks and an opulent silver leaf bedroom range.

Calpe collection by MFI

Founded in 1963 as a mail order brand, MFI benefited from the popularity of flatpack furniture and a rise of public interest in interior design, but its profits suffered during the recession and it was bought out by private equity firm Walker Capital in November 2009, after collapsing the previous year.

Alexandria bedroom collection by MFI
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Torino bedroom collection by MFI