HBL Tradeshows: Live from Craft Design and Paralela Gift

Saturday, 3 September 2011

Noble Savage at Paralela Gift 2011

WGSN-homebuildlife reports live from the second 2011 edition of the bi-annual Craft Design and Paralela Gift shows in São Paulo, Brazil:

Self reference: Brazil will host the Cup, the Olympics and is experiencing a moment of great self-esteem with the improvement of the economy and its image worldwide. In design, this whole esteem is reflected in the use of typical Brazilian materials such as straw, clay and wood, in references to landmarks and local crafts.

Orange tones: In colour theory, orange means power, creativity and enthusiasm. This colour can adapt more easily to an elegant and formal atmosphere than yellow, and is more joyful than red.

Personification: Backpacks, cups, aprons, mugs, candlesticks - all kinds of object get a human face. The effect is comical and sympathetic, as if the decor receives you well when you get home.

Subscribers, read the full live report here .