HBL News: H&M Home coming to the US

Monday, 19 September 2011

Previously available only in Europe, H&M Home will finally be coming to the US beginning Spring 2012. The collections, which launched in 2009, will be available only online for US shoppers - as is true for most of Europe, minus a handful of shop-in-shop experiences in selected stores including Stockholm.

In a recent article in ISBN Magazine, head of H&M Home Maria Lindblom explains that the home collection works much like its expansive fashion arm, except with fewer designers - eight in home compared to fashion's 120. H&M Home collections are inspired directly from the fashion trends that drive the business, and are updated four times a year.