HBL Analysis: Rupert Sanderson x Ellermann Flower Boutique

Friday, 26 August 2011

Carnation Pink by Ellermann for Rupert Sanderson
For the launch of British footwear designer Rupert Sanderson’s latest shoe – designed exclusively for Asia and named after the city of Hong Kong – he collaborated with Hong Kong flower boutique, Ellermann.

Blue by Ellermann for Rupert Sanderson
This is perhaps an unknown fact: every pair of Rupert Sanderson shoes is named after an English daffodil taken from the Classified List of Daffodil Names published by the Royal Horticultural Society. Therefore a collaboration with a florist may not seem so unexpected after all!

Burgundy by Ellermann for Rupert Sanderson
The launch event was held at Ellermann’s Flower Boutique, where visitors had the opportunity to purchase one-of-a-kind floral creations inspired by the shoe styles.
Black Python by Ellermann for Rupert Sanderson
WGSN-homebuildlife subscribers can view other ideas inspired by the fashion industry here.