Luxury loungewear is a market that has been steadily growing since 2009.
Harder economic times in the West have changed social habits, meaning
people are more likely to enjoy dinner and a movie at home than a
frivolous night out on the town. Spending more time in the home calls
for a new type of wardrobe that is both stylish and comfortable.
In stores, loungewear is often grouped not with clothing, but with soft
home accessories. With this in mind, WGSN-homebuildlife analyses the growing popularity of luxury loungewear and its
influence on the homeware sector.
At the recent
Christmas 2011 press days, high street
retailers commented that sales of loungewear such as bathrobes, soft
footwear, cushions, throws and home accessories have been particularly
strong and are selling extremely well in their seasonal gifting
collections.
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