HBL Blog of the Week: United Blogs of Benetton

Tuesday, 5 July 2011

Fashion brand United Colors of Benetton set up this new blog in June, enlisting established bloggers from nine countries worldwide to cover areas of interest including fashion, technology, culture, and youth. Viewers can browse stories by country or topic, or simply wander through the site to see what's new.

HBL loves: the breadth of coverage combined with the informal, chatty tone of voice. At its best, the blog feels like a catch-up with an informed, international group of friends.