Thursday, 16 June 2011
Starbucks intends to expand its mobile payment application to the Android platform, reports Planet Retail. The move was spurred by the successful US launch of the app for the Blackberry and iPhone.
The US-based coffee chain plans to add mobile payment capabilities to to 1,000 Starbucks shops in US Safeway stores; bringing working mobile payment locations in the US to nearly 9,000.
Chuck Davidson, Category Manager for Innovation on the Starbucks card, explained that the retailer saw 3 million mobile payment transactions only nine weeks after the iPhone and BlackBerry apps launched earlier in the year. "That's a big number in a short period of time, which we achieved with no complaints and no training issues."