HBL Retail News: Dell targets new demographic

Tuesday, 21 June 2011

The Dell Inspiron IM5030/S2800
Planet Retail reports that Dell is targeting the Hispanic community with the launch of a new Spanish laptop computer. The operating system and keyboard are in Spanish and has been introduced in the US in efforts to meet the increasing demand from the Hispanic community.

The Dell Inspiron IM5030/S2800 will be sold exclusively in department store La Curacao's eight branches in California and in Phoenix, Arizona, where a large percentage of the population is Hispanic.