HBL Blog of the Week: Spoon & Tamago

Tuesday, 5 April 2011

Spoon & Tamago

Described by its authors as "art, somewhere in between New York and Tokyo", Spoon & Tamago is run by a husband-and-wife team based in both cities, and is named after the results of a personality test taken by the two which compared them to a spoon and an egg. The editorial voice is friendly but informed; the layout is clean and easy to navigate.

WGSN loves: the unusual content. Spoon & Tamago posts are 90% original, the result of independent research, which results in a refreshingly different output that you're unlikely to see on another blog (unless they have copied it over of course).