HBL Retail: Grow! Urban gardening at Selfridges

Monday, 21 March 2011

Cavalier plant pots by az & mut

Selfridges' concept space The Wonder Room will play host to Grow!, a pop-up retail space focusing on the modern phenomenon of urban gardening, for the duration of April 2011.

Guerrilla gardening will be a major theme throughout the space: Kabloom have created Seedboms in vibrant shades of Selfridges yellow especially for the event, while guerrilla gardener Richard Reynolds will be installing a photographic celebration of guerrilla gardening to date in the Wonder Windows.

Guerrilla gardening by Richard Reynolds

Products on show will include the innovative upside-down Skyplanter by Bosske, French duo az & mut's handmade plant pots and a range of Growing Jewellery by Icelandic designer Hafsteinn Juliusson.
Growing Jewellery by HAF
WGSN-homebuildlife subscribers can access a wealth of content on urban gardening, a movement which we have been tracking for a number of seasons now.

Our comprehensive trend report on Urban gardening provides an overview, and for the most recent developments you can view our new comp shopper on planters, absorb our analyses of the most recent brand initiatives on the subject, and also take in the way that furniture is adapting to the trend - even within the office.

Skyplanter by Bosske
Selfridges' Wonder Room is host to a variety of interesting retail concepts on a rotating basis: interested readers can click here to view our coverage of their last exhibition, Everyday Dutch.