HBL Retail: EverydayDutch at Selfridges

Thursday, 24 February 2011

Bicycle Stove by Florike Martens

Opening to the public today at Selfridges in London, EverydayDutch is a month-long collaboration between the department store, the Dutch embassy and Design Cooperation Brainport in Eindhoven. Curator Jane Withers has selected pieces by a variety of Dutch creatives, from established designers such as Hella Jongerius and Scholten & Baijings to recent graduates from Design Academy Eindhoven, to be displayed and sold from The Wonder Room, a concept space at Selfridges.

Mouse Mates by Roel de Boer

Described as "part design installation, part temporary shop", the exhibition showcases designs for everyday life, and is bookended by Roel de Boer's lively Mouse Mates playpen, which encourages us to see rodent pests in a new light, and Eveline Visser's Bird City, a wall-mounted labyrinth of bird houses which create "an avian neighbourhood".

Bird City by Eveline Visser
One of the most innovative designs on show is Florike Martens' Bicycle Stove (top image), which can be attached to the back of a bicycle and pedalled into the countryside for impromptu picnics and gatherings. The folding design features two gas hobs, a work surface and a barbecue facility.

Everyday Dutch at Selfridges, London

The shop section of the exhibition features well-known designs from brands including Droog, Royal VKB and Jongeriuslab, with magazines from Dutch publishers Frame also available to buy at the event.

Tableau Tablecloth by Droog

Everyday Dutch runs until 27 March 2011 at Selfridges, 400 Oxford Street, London W1A.