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| Father Rabbit |
The general store, once a prominent part of any shopping street, is enjoying a revival - with retailers taking inspiration from community-based shops like American-style general stores and European-style epiceries.
New Zealand-based online store Father Rabbit is a perfect example of this, selling household goods across twelve categories including the kitchen, the dining table, the linen cupboard, the shed and the bottom drawer (which equates as haberdashery and mending supplies).
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| Father Rabbit |
The store is presided over by owners Claudia Zinzan and Nick Hutchinson's discerning alter ego, Father Rabbit, who "selects, curates, and recommends to customers aspiring to do things just right, and right the first time."
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| Father Rabbit |
WGSN-homebuildlife subscribers can read our full report on the trend:
the Contemporary General Store.
