HBL Analysis: Packaging as product

Thursday, 6 January 2011

Freemood by TAÇ
As consumers look for simpler, greener products, designers are keen to find clever solutions for what was previously destined to be disposed of. With one third of our rubbish coming from packaging, more and more designers are not only using recyclable or biodegradable materials, but are also looking for ways to transform the packaging into a functional product in its own right. WGSN-homebuildlife's latest packaging report highlights the most successful approaches.

Design studio Orhan Irmak Tasarım won the Design Turkey award for their solution: by creating patterned metal boxes for Turkish textile brand TAÇ's latest bedding range to be sold in, they have given the packaging an afterlife. TAÇ encourage customers to reuse the boxes in a variety of ways.

Subscribers can view all of our latest reports on paper & packaging in their own special category here.