Saved by Droog, images by Stefanie Gratz via Droog
Jens Praet (left) and Laborartorio Contraprogetto
The trend even extended to the choice of exhibition space with Ventura Lambrate Design Distric, a former industrial district to the east of the city centre, making it’s debut as a design district. Initiated by a Dutch event company named ‘Organization in Design’, Lambrate promised to bring the focus back to design content rather than commercially driven PR stunts. The district played host to the RCA and Made in Arnhem who were both situated in old factories while Autofficina, a group of six young independent Dutch designers, took over a garage.