Tiles of Spain, Ceramic Tiles of Italy and The Tile Council of North America. Designers and companies -- large and small alike -- pledge their allegiances to the appropriate organization, often supported by government entities. These organizations then battle it out on the exhibition floor.
Curiously, each country's press conferences sounded almost exactly the same, lamenting the woes of the tile industry. The industry was one of the first, and hardest hit by the global recession, as it relies on the success of new homes and construction. Billions have been lost over the past two years, and the sector has felt any signs of recovery.
It seems that a global organization might do the tile and stone industry some good, as it is not in a place where in-fighting and competition will benefit anyone.
USA Editor, Interiors