Unboxed by Made.com

Tuesday, 22 July 2014

Interiors e-tailer Made.com has launched its very own social network, Unboxed. The online community enables users to connect with other Made.com customers in their area, and take a virtual house tour to see how they've styled the products purchased from the website.

Any Made.com customer is welcome to participate and share their home photos. 'We are encouraging people to share their love of their homes with their neighbour. We think this will become a movement that represents the future of retail; the focus will change from the demise of the high street, to the rise of your own street', explains Brent Hoberman, Made.com chairman.

The company's co-founder and CEO Ning Li said: 'we’re the first consumer brand to create a social showroom and Unboxed contextualises our products without the need for costly lifestyle shoots or high street shops. But more than that, Unboxed demonstrates ‘collaborative consumption’ which empowers consumers to take inspiration from each other. Word of mouth has always been our most important marketing channel, and we see Unboxed as a great way to cultivate those conversations between our customers and their neighbours.'