Photo-real renders by Apparent Reality

Wednesday, 2 July 2014

Italian studio Apparent Reality applies 3D technology to interiors, creating images with an extraordinarily photo-realistic value.

All the virtual sets' productions are created on the computer, with the location, furnishings and objects played by virtual models.

The studio's rendering services replace physical sets, with a team of architects, stylists, 3D modellers and rendering experts working together to create the new design experience.

The divisions between what is real and what is rendered are increasingly dissolving, creating a new design aesthetic that will strongly influence interiors. Homebuildlife subscribers can read more about this aesthetic shift in our macro trends N.D.A. and Rendering Reality.