Thursday, 10 July 2014
Gifting company Patchwork Present applies the idea of crowdfunding to buying gifts. Users create a goal that their friends and family can all contribute money to, so that instead of getting lots of little presents, they can save up for the one big thing they really want.
Customers use the site to build a 'patchwork' of images that make up one gift. Contributors can then choose which part of the present they want to pay for - such as a cold beer or a night in a hotel - depending on their budget or which part appeals to them.