Character coffee: Licensing Expo 2014

Thursday, 3 July 2014

One of the stand-out trends from Las Vegas' Licensing Expo this month was that of character coffee licenses - including Grumpy Cat's 'Grumpaccino', Popeye the Sailor's 'Popeye Energy' coffee, and Krispy Kreme's ground coffee.

Alongside coffee, other food and drink products being developed for licensing included cooking sauces and wines and spirits. Homebuildlife subscribers can see our comprehensive report from the show here.