Cars That Feel by Soap Creative

Thursday, 12 June 2014

VIVID Sydney "Cars That Feel" Time Lapse from Soap Creative on Vimeo.

For arts festival VIVID Sydney this year, digital agency Soap Creative used lights, sound and visuals to imbue a series of Toyota cars with human characteristics and personalities. Programmed to 'wake up' as the sun set, the cars invited affectionate interactions from passersby - such as hugs and tickling - and responded in different ways.

For more insight on how domestic objects are taking on emotion and personality, subscribers can read our technology report Animated Appliances.