All photographs by Giovanna Del Sarto
Immersive design event Traces returned this month to a new location in Peckham, South London. This time transforming a shop in Peckham's Rye Lane arcade, the team revived the site's former life as Holdron's department store, recreating the sights, sounds, smells and tastes of the store's heyday in 1936.
The exhibition is part of a new generation of immersive experiences that shroud themselves in secrecy and encourage individual journeys rather than prescribed experiences. See our post on Traces' first incarnation in 2012 here.