The Sound of Taste: exploding spices by Schwartz

Monday, 13 January 2014

The Sound of Taste from Grey London on Vimeo.

Media agency Grey has created a video for Schwartz Flavour Shots that represents the product's flavour-packed taste using slow motion photography and a synchronised sonic landscape. Featuring music by MJ Cole, the film shows several tons of spices including black peppercorns, cardamom, ginger and turmeric exploding in sync with the music, with one note equalling one explosion.

Homebuildlife subscribers can read about the growing trend to use spices creatively across design in our materials report, Salt, Sugar & Spice.