Thursday, 9 January 2014
The company has decided to launch Plumen 002 on Kickstarter, the world's largest crowdfunding platform. "Plumen may sell worldwide but the company is a minnow in an industry selling billions of light bulbs a year. Using crowd funding to reach critical mass on the order volume will secure an affordable price level for pledgers and the consumers behind them", explains Nicolas Roope, founder and creative director of Plumen.
The Plumen 002 will retail at £20 and the Kickstarter campaign runs from today until February 9.