Wedgwood rebranding & collection launch

Friday, 17 May 2013

Luxury brand Wedgwood is world-famous for its prestigious ceramics - but this month the company is relaunching itself as a fashion-led, global lifestyle brand.

London-based creative agency BuroCreative has directed the campaign, which includes new product lines, a new e-commerce site and a revitalised logo, so that the English heritage brand can identify with a new audience.