CFOC, Paris: store reopening

Thursday, 4 October 2012

French retail brand CFOC (Compagnie Française de l’Orient et de la Chine) has renovated its flagship store in Paris. The 500 sq m space, located on Boulevard Haussmann, features oak parquet flooring, Japanese paper chandeliers, and a new collection designed by Margaux Keller, Benjamin Graindorge and A+A Cooren.

Creative directors François Schmidt and Sarah Lavoine compiled mood boards inspired by Japan for the project. "When we decided to launch these new collections, the challenge for us was to find the same savoir-faire as in past times," explains Lavoine.

See Keller's designs for the brand here. WGSN-homebuildlife subscribers can read our special report on the new wave of French design talent, including A+A Cooren, live on the site today.