Luggage lifestyle: suitcase psychology

Monday, 20 August 2012

A new survey by Virgin Atlantic has shown that suitcases and travel equipment are more than ever purchased to reflect their owner's lifestyle, aspirations and self-image. The results, released on Friday, found that 32% of women consider buying new luggage based on their destination; 25% of 16-24 year olds would buy new luggage to copy a celebrity's choice; and 12% of respondents have upgraded their luggage to ensure it is more stylish than that of their travelling companion.

Subscribers can read more about the psychology of travelling accessories, and the consumer groups behind them, in our recent report, Luggage Lifestyle.