Coca-Cola concept by Erin McGuire

Thursday, 2 August 2012

This conceptual design by Canadian graphic designer Erin McGuire is inspired by classic 1980s arcade game Space Invaders. Coca-Cola's famous curling logo is replaced by a low-res, pixellated version, complete with player's score display.

Subscribers can see more on how the digital and physical worlds are blurring in our macro trend, New Digital Aesthetic (NDA).