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Traces London. Photo by Giovanna del Sarto
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From 17-19 August 2012, this disused building in Shoreditch, east London, will be revived for
Traces: a showcase for more than 60 designers and artists, each one inspired by the 19th century history of the space they are exhibiting in.
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Traces London. Photo by Giovanna del Sarto
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The show's marketing campaign has included releasing 'clues' as to the whereabouts of the building, the era its history took places in, and the characters whose stories will be explored during the show.
By following Traces on
Twitter and subscribing via email, would-be visitors have become involved with the event before it even starts (view the clues so far
here).
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| Traces London. Photo by Giovanna del Sarto |
The show has been organised by Donna Walker and Talulah Mason in collaboration with
Designersblock, and is part of the
Shoreditch Fringe Festival 2012.
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| Traces London. Photo by Giovanna del Sarto |
This new approach to a design event has been partly inspired by the immersive theatre of companies such as
Punchdrunk, partly by "the best of experiential living history museums such as
Dennis Sever’s House," Walker and Mason explain; combined with "a cutting edge showcase for
over 60 artists, furniture and product designers and makers, theatre set
designers, sound artists, food designers, smell designers, lighting designers,
architects, illustrators, ceramicists, jewellery makers, textile designers... Together, they will produce pieces inspired by the
narrative of the place; a physical memoir."
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| Traces London. Photo by Giovanna del Sarto |
The event is the latest in a line of shows which have emphasised design as storytelling (WGSN-homebuildlife subscribers can read about the trend in our
London Design Festival 2012 report here); but Traces looks set to develop the theme even further.
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| Traces London. Photo by Giovanna del Sarto |
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| Traces London. Photo by Giovanna del Sarto |
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| Traces London. Photo by Giovanna del Sarto |
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| Traces London. Photo by Giovanna del Sarto |
