The new concept store from Tomorrowland's creative director,Yasuhiro Sasaki, offers a mix of design, apparel and lifestyle products on a quiet Tokyo street. Heroomtage opened in March, and stocks a balance of 70% new and 30% vintage wares.
Designed by Studio Anagram Inc, the store's interior contains antique-inspired
furniture and utensils imported from Belgium. A serene browsing mood is created using white-painted brick walls, dark
wooden floors and natural-toned fixtures.
The store carries a
curated range of lifestyle products, from elegantly scented candles,
artful yet practical ceramics and hand-woven fabrics to natural skincare
products and food, as well as women's and men's apparel and accessories. WGSN-homebuildlife subscribers can read our full report here.