60 years of Moroso: Milan celebrates

Thursday, 12 July 2012


Italian design brand Moroso is celebrating its first 60 years in business with two must-see exhibitions at the Hangar Bicocca: a hybrid reinterpretation of the brand's products by Martino Gamper, and a thoughtful retrospective put together by Patrizia Moroso herself.

Backstage: Behind the Scenes

Backstage: Behind the Scenes
The exhibition Backstage: Behind the Scenes, curated by Patrizia Moroso and Marco Viola, looks back over the company's 60-year history through the iconic products that determined its growth.

Metamorphosis_Behind, After or Beyond by Martino Gamper
The evocative Metamorphosis_Behind, After or Beyond is an installation by artist and designer Martino Gamper, the winner of the first Moroso Award for Contemporary Art. Established in collaboration with the Galleria Comunale d’Arte Contemporanea of Monfalcone in 2011, the award aims to promote and support emerging artists who live and work in Italy. 

Metamorphosis_Behind, After or Beyond by Martino Gamper
Seeking to create a strong graphic impact, the artist has gathered together some of the most famous pieces by the leading designers who work with Moroso, mixing and mingling their structures to create new foam seating upholstered with fabric scraps.  

Backstage: Behind the Scenes

Both shows follow Moroso's topic of metamorphosis, in the broadest sense of the term, and are open until 2 September in the Hangar Bicocca in Milan (via Chiese 2), one of the most important centres for contemporary culture in the city.
 
Backstage: Behind the Scenes

Backstage: Behind the Scenes