Pininfarina in London

Wednesday, 20 June 2012

Maserati GranTurismo

This summer the Italian Cultural Institute in Belgrave Square will host Pininfarina in London, an exhibition which celebrates some of the landmarks of Italian innovation.

Ferrari FF
The exhibition was initiated by Pino Pietrolucci and is based on Italian design and engineering brand Pininfarina. It will reference projects spanning industrial design, architecture, interior design, graphics, packaging, nautical design, aviation, special transport and sustainable mobility.

Personal Rapid Transit (PRT) by Pininfarina for Vectus

Pininfarina’s core business of cars will take centre stage: a Ferrari FF and a Maserati GranTurismo will be displayed on the opening day, as well as the Cambiano concept car, which was launched by the brand this year.

Lavazza Firma coffee machine

Other objects on display will include the Torino 2006 Olympic Torch, the Lavazza Firma coffee machine, the Ares Line Xten chair and the Calligaris Orbital table, alongside the Personal Rapid Transit - a system of electric urban public transport designed by Pininfarina for Vectus.

Calligaris Orbital table

To coincide with the Pininfarina in London exhibition, the Royal College of Art has launched a contest to design ways to enhance London’s reputation as a capital of creativity and contribute to the social and economic wellbeing of its citizens and guests. Finalists' work will be revealed at the Italian Cultural Institute during the exhibition.