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| Maserati GranTurismo |
This summer the
Italian Cultural Institute in Belgrave Square will host Pininfarina in London, an exhibition which celebrates some of the landmarks of Italian innovation.
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| Ferrari FF |
The exhibition was initiated by Pino Pietrolucci and is based on Italian
design and engineering brand
Pininfarina. It will reference projects spanning industrial design, architecture, interior design, graphics, packaging, nautical design, aviation, special transport and sustainable mobility.
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| Personal Rapid Transit (PRT) by Pininfarina for Vectus |
Pininfarina’s core business of cars will take centre stage: a Ferrari FF and a Maserati GranTurismo will be displayed on the opening day, as well as the Cambiano concept car, which was launched by the brand this year.
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| Lavazza Firma coffee machine |
Other objects on display will include the Torino 2006 Olympic Torch, the
Lavazza Firma coffee machine, the
Ares Line Xten chair and the
Calligaris Orbital table, alongside the
Personal Rapid Transit - a system of electric urban public transport designed by Pininfarina for
Vectus.
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| Calligaris Orbital table |
To coincide with the Pininfarina in London exhibition, the
Royal College of Art has launched a contest to design ways to enhance London’s reputation as a capital of creativity and contribute to
the social and economic wellbeing of its citizens and guests. Finalists' work will be revealed at the Italian Cultural Institute during the exhibition.
