MAKE // SHIFT: Homebuildlife & Obsessionistas in Milan

Thursday, 5 April 2012

WGSN-homebuildlife and Obsessionistas are proud to announce MAKE // SHIFT, a visionary installation at Designersblock at MOST during Milan Design Week 2012.

MAKE // SHIFT describes a new industrial age, in which hand-crafted and machine-made exist side-by-side, at the same time and sometimes in the same object. A time in which trends both define a moment and propel it fast-forward to the future. A moment in which collections tell personal stories and at the same time communicate a shared heritage.

A series of six curated collections will explore WGSN-homebuildlife's three spring/summer 2013 macro trends - Wonderlab, Story of Now and Idiomatic - and identify key concepts, colours, patterns, shapes and materials for each direction. They will also invite visitors to consider how the categorisation, display, heritage and narratives of collected objects can act as an inspiration for product developers, retailers and visual merchandisers.

Instigated by Tom Dixon, MOST will be a key destination for the Milan fair crowd, turning the Museum of Science and Technology into an ambitious environment for innovation and culture during Design Week from April 17-22. This collision of technology culture and design is set to be one of the highlights of the week.

MAKE // SHIFT will run 17 - 22 April 2012 at MOST Museum of Science & Technology, Via Olona, 6B - 20123 Milan.