In The Forest: Neoreal by Canon

Monday, 16 April 2012

Fall in Pop by Canon at Superstudio Più
Canon's immersive exhibition Neoreal, on at Superstudio Più in Zona Tortona all this week,  is one of the highlights of Milan Design Week so far. The installation aims to showcase the potential of the brand's digital imaging products by mimicking a living forest.

Architects Ryuji Nakamura and fashion studio Mintdesigns have worked with video artist Shimura Nobuhiro to create three installations - Spring, Fall in Pop and Super Nature - which use projected imagery and colours to transform inert structures into seemingly alive organisms. Watch the video below for a taste.

Super Nature by Canon at Superstudio Più