HBL Blog of the Week: Brand Spirit

Tuesday, 27 March 2012

Scotch Tape Dispencer, whited out by Andrew Miller for Brand Spirit

Raising some interesting questions about brand identity and the power of packaging, Brand Spirit is a blog with a very simple idea: each day, strategist Andrew Miller paints a branded object white, thus "reducing the object to its purest form".

The experiment will run for 100 days, with objects chosen ranging from the instantly recognisable (like the Zippo lighter) to the slightly more obscure.