HBL Retail: Young Versace, Milan

Thursday, 16 February 2012

Versace’s first children’s store has opened up on Via Borgospesso, adjacent to Versace Home in the swanky Montenapoleone district. The one-storey space is a dreamy lilac and white playground complete with super-sized candy canes, a carousel with velvet chairs and carpet and walls featuring the brand’s instantly recognisable Medusa head logo.

First launched at Pitti Immagine Bimbo in June last year, the Young Versace collection is aimed at children from 0-12 years and includes leopard-print and Swarovski crystal covered baby bottles, mini-suits with silk cummerbunds, organza dresses and studded hoodies.

Subscribers can read our full Milan Retail Update for a round-up of the city's most important store openings over the past six months.