Tuesday, 14 February 2012
The Designed in USA brand certification mark is a new identifier and brand enhancer for goods, services and environments designed in the United States. It is now available for free use by members of the design community, business community and by leaders championing the design profession. The mark was created by RKS.
Designed in USA was created to enhance and broaden 'Made In' labeling now insufficiently reflective of the nation's role in 21st century creation, and in the process raise awareness of American design in all its forms, capitalize on perceived value, provide competitive differentiation and encourage optimism. Design's various disciplines (product, service, architecture, interior, interaction, communication, etc.) are a vital humanistic tool increasingly shaping the world.
WGSN-homebuildlife subscribers can read about products made and designed in the US in our regular series, Made in America.