HBL Tradeshows: Live from Formland

Tuesday, 17 January 2012

Normann Copenhagen at Formland 2012


Ceramics and glass are the focus at Formland, Denmark this year - with both receiving an update for spring 2012. WGSN-homebuildlife reports live from the show.

Finnsdottir at Formland 2012


Rustic ceramics: Structured and decorated ceramic take on a more rustic look. Lace prints, flower patterns and geometric motifs signal a new development away from more clean minimalistic porcelain.

Urban Nature at Formland 2012


Plant Laboratory: Plants are kept inside in glass bottles and laboratory glasses for cleaner air and a healing effect. A wide range of upside-down plant pots are also presented at the show - suited for inside the home or outside.

Bloomingville at Formland 2012


Coloured glass: We note a trend for oversized bottles and wineglasses, in colours ranging from mustard yellow and orange to purple and green tones. Mix and match different tones for decorations or table settings.

Top three exhibitors

Finnsdottir at Formland 2012


Danish design company Finnsdottir is run by Thora Finnsdottir, who was born in Iceland and educated in Denmark's design schools. Her designs play with contrasts between nature and civilization, and between new and old.

Finnsdottir at Formland 2012

Key direction: Black and white lamps, vases and small objects with geometric structures. It’s a monochrome collection which works very well in groups of different sizes and shapes for artistic still-lifes.

Finnsdottir at Formland 2012
Key items: The Rutis flower vase collection in dusted pastel colourways, and the yellow table with long thin hand-carved legs.

Normann Copenhagen at Formland 2012


Founded in 1999, Normann Copenhagen specialises in Scandinavian design with a humorous twist. The brand has a big retail space in Copenhagen in an old cinema, and is known for its design-led direction.

Normann Copenhagen at Formland 2012


Key direction: There is a clear colour story for the kitchen products. Coffee pots are available in 6 colour combinations and whisks in 8 - giving a strong impression of confidence in their own product.

Key detail: The colour palette, which is unusual in its combinations, mixing pastel tones with brighter accents - for example, light purple with orange or pale pink with grass green.

Applicata at Formland 2012

Applicata is a Danish company selling design objects from European designers - both established names and up-and-coming talent. The company's focus is on innovative and minimalist design.

Applicata at Formland 2012


Key direction: Raw wood with painted effects in bright colours such as pink, yellow and turquoise tones.

Key item: The small house collection. You can mix and match your own collection of raw wood blocks with coloured roofs.