Pantone's 2012 Colour of the Year: Tangerine Tango

Friday 9 December 2011

Tangerine Tango by Pantone

Pantone have announced their 2012 Colour of the Year: Tangerine Tango, a spirited reddish orange which "emanates heat and energy". The announcement ties into the recent rise of red - as reported on by WGSN-homebuildlife back in August.

The super-bright, glowing choice also chimes with our S/S 12 colour direction Ultraviolet, which subscribers can view here. Leatrice Eiseman, executive director of the Pantone Color Institute, said of the shade, “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Read about the outgoing Colour of the Year, Honeysuckle, here.