HBL Retail: Selfridges' Christmas sales update

Monday, 28 November 2011

Dr Dre Beats Studio headphones, £269 at Selfridges

With less than five weeks to go, Selfridges reveals the Christmas winners so far from stores in London, Birmingham and Manchester and online - including headphones, British-themed decorations, a children's tablet and the Kindle. Click through to read the sales trends across technology, the home, and Selfridges' world famous Christmas shop.

Union Jack bauble, £8.95

Christmas shop

Paytriotic Christmas: the Royal Wedding and prospect of the Olympics are ensuring that the British flag is still flying high. Latest sales confirm Selfridges’ London themed decorationss are trading 30 per cent up on the year (2011 compared to 2010) and, for the first time, London themed products account for the department's top five best sellers.

Flying the flag: Selfridges’ Union Jack bauble, priced at £8.95, is still the best selling bauble since the Christmas shop opened its doors for the earliest time ever back in July.

Amazon Kindle, £89

Headphones are fast becoming this year’s number one gift, challenging the watch and the phone. Dr Dre has stormed to number one of this year’s headphone charts, with his Beats Studio headphones, priced at £269

Apple’s iPad 2 is Selfridges’ most popular tablet, priced from £399 to £699. Marc by Marc Jacobs Stardust logo protective iPad case, £45, is currently Selfridges’ best selling iPad accessory.
At £89, the new Kindle is the best value reader on the market, and has risen up Selfridges’ technology charts to become the retailer’s third best selling techno gift.


American Classics: sales of retro popcorn makers, slush puppy machines, soda stream and candy floss makers, priced between £25 and £40, are up 60 per cent on the year, as customers prepare to add the cinematic touch to this year’s stay-at-home movie extravaganza.  Gils Posner’s mini retro popcorn maker, £30, and retro Slush maker, £49, are most popular.

Lastly, sales of Kitchen Aid machines, from £419 in the brightest hues, are up 173 per cent on the year (2011 compared to 2010) as consumers treat their work surfaces to an injection of bright, bold colour.