C.Wonder is a new women's lifestyle shop on Spring Street in SoHo, New York City. Founded by Chris Burch, co-founder of women's apparel brand Tory Burch, C. Wonder shares stylistic similarities to the contemporary brand, but includes housewares and retails at lower prices, from $10 - $200.
Designed in cooperation with Pompei A.D., the concept shop is divided into themed rooms inspired by luxury destinations such as Palm Springs, Hollywood Regency and Vail Cabin. The bright shop mixes luxury, affordable prices and technology, with mobile point of sale machines and fitting rooms with small touch screens that allow customers to change the music and lighting or alert an associate for assistance.
